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ALPINE ELECTRONICS EXPANDS PANDORA INTERNET RADIO CONTROL IN 2011

Back January 6, 2011

New Head Units Feature Enhanced Pandora Integration

TORRANCE, Calif., Jan. 6, 2011 - Alpine Electronics of America, Inc. has fully integrated Pandora® into four head units, letting consumers easily control the free personalized internet radio service from the dashboard. Expanding upon the iDA-X305S, the first aftermarket source unit with integrated Pandora controls, Alpine will offer additional options tailored to different needs and budgets: the new INA-W910, CDE-123 and CDE-122.

Pandora gives people music they love through personalized stations, which are based on the input of a single “seed” - a favorite artist, song or genre. The free Pandora app is a popular way for consumers to enjoy their personalized radio stations on Pandora. The number of consumers enjoying Pandora on smartphones continues to grow; in fact, more than half of music streamed from Pandora is through a smartphone.

With the 2010 launch of the iDA-X305S, Alpine was the first to offer integrated Pandora control from a head unit, instead of merely streaming Pandora from an iPhone® to a car stereo. The experience gained from the success of the iDA-X305S shaped Alpine’s 2011 lineup of Pandora compatible head units, resulting in easy and intuitive Pandora integration. The Alpine head units transfer the control of the Pandora app from the iPhone to the head unit itself, for an integrated experience with the car’s audio system. The hallmark of the Pandora experience is the ability to rate songs with a thumbs up or down. Building on this, the new Alpine head units feature dedicated thumbs up/down buttons (these are represented as soft keys on the INA-W910). Also debuting is the ability to create a new Pandora station straight from the head unit. When listening to a song or artist they like, users can simply press a button and the Pandora app generates a new station with music based on the musical characteristics of the chosen song or artist. Other Pandora features accessible from the head unit include bookmarking of songs for later purchase, station search, play/pause and song skip. The INA-W910 and iDA-X305S also display album art on their color LCD screens. “Our Pandora compatible head units are easy to use and offer seamless Pandora control,” said Steve Crawford, Vice President and General Manager, Aftermarket Business Unit, Alpine Electronics. “With Alpine’s renowned sound quality and expanded lineup for 2011, we are providing a great and comprehensive Pandora listening experience in the vehicle.”

“Alpine’s seamless integration of all the signature features of Pandora contributes mightily to the reinvention of radio, specifically, Pandora in the car,” said Tim Westergren, Founder and Chief Strategy Officer of Pandora. “We’re always delighted to see and be included in innovative initiatives such as the ones Alpine puts out in the market.”

Pandora Compatible Head Units
The double-DIN INA-W910 audio/video/navigation (AVN) system with Bluetooth® wireless technology provides direct Pandora control through a large 7” WVGA motorized display. When listening to Pandora, information such as artist name, song name, album name, station name and album art can be displayed on the INA-W910. Soft keys provide control for these Pandora commands: Thumbs Up, Thumbs Down, Play/Pause, Skip Forward, Station Listing, Bookmark, Create a Station, and Info (which toggles between various viewing modes). When using navigation on the INA-W910, drivers can select the GuideView Window™ for a picture-in-picture view of the next driving maneuver, while simultaneously displaying the Pandora source screen.

The two new single-DIN Pandora compatible head units are the CDE-123 and CDE-122 CD receivers. Both products have dedicated buttons for Thumbs Up/Thumbs Down ratings and use the rotary knob to search for Pandora stations. Bookmarking of Pandora songs and new station creation are also easily handled on either head unit. The CDE-123 CD receiver has a built-in amplifier with CEA-2006 power rating of 18W RMS x 4 (at CEA-2006 power ratings), a three-band parametric EQ, and three sets of preouts (4V). It’s equipped with a 3.5 mm audio input jack and front and rear USB ports, to connect additional external storage devices or to play music from two iPods or iPhones simultaneously. It is compatible with Bluetooth® wireless technology (separate module required). The CDE-122 CD receiver has a built-in amplifier with CEA-2006 power rating of 18W RMS x 4, a three-band parametric EQ, a front panel USB port and one preout.

Continuing for 2011 is the single-DIN iDA-X305S, which is devoted solely to digital media sources. This mech-less receiver uses a double-action rotary encoder knob for Pandora’s iconic thumbs up/down rating system. Pressing the exterior ring of the knob and turning it to the right activates the thumbs up command, while a turn to the left activates the thumbs down command. Thumbs up/down icons are displayed on the iDA-X305S’s high-resolution 2.2-inch color TFT LCD screen, which also shows artist name, song name, album name and album art. Songs can be bookmarked for later purchase through a simple press of the “Preset/Bookmark” button on the face of the iDA-X305S. The iDA-X305S can also be connected to other audio sources and a Bluetooth wireless technology module (separate modules and subscriptions may be required).

Pricing and Availability
All Pandora compatible head units are available at authorized Alpine retailers. (Note: See attached spec sheet for product details and prices.) Please visit www.alpine-usa.com to locate a retailer.

Pandora® and Pandora® internet radio are trademarks or registered trademarks of Pandora Media, Inc. iPod, iPhone, iTunes and Made for iPod and iPhone are trademarks of Apple, Inc. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Alpine Electronics, Inc. is under license. Other trademarks and trade names are those of their respective owners.

Alpine Electronics’ Pandora Compatible Head Units

INA-W910 All-in-One Audio/Video/Navigation Receiver

    Connectivity Features:
    • USB Connection for iPod® (cable included)
    • “Made for iPod and iPhone®”
    • USB support for mass storage drives
    • Satellite Radio Ready (SiriusXM SXV100 and subscription required)
    • Built-in HD Radio™ with iTunes® Tagging
    • Built-in Parrot Bluetooth® Wireless Technology module
    • iPhone Pandora Control
    • iPod/iPhone Passenger Mode
    Audio Features:
  • 24-bit Burr Brown DAC
  • 3 pre-outs (4V)
  • Built-in 18W RMS x 4 amplifier (at CEA-2006 Power Ratings)
  • Built-in sound tuning, 7-band EQ, time correction, EQ select, crossover, MediaXpander™
  • IMPRINT ready (requires PXA-H800 or PXA-H100 processor)
Control/Display Features:
  • 7” WVGA Motorized Display
  • Steering wheel remote ready
Navigation Features:
  • 6 million Points of Interest (POIs)
  • Pre-loaded maps of the US, Canada, Puerto Rico, Virgin Islands
  • Lifetime traffic service via NAVTEQ Traffic RDS
  • GuideView Window™
Availability – May
Price - TBA

CDA-123 – CD Receiver

Connectivity Features:
  • USB Connection for iPod® (cable included)
  • “Made for iPod and iPhone®”
  • Front/Rear USB and front 3.5mm audio input jack
  • Satellite Radio Ready (SiriusXM SXV100 tuner and subscription required)
  • iPhone Pandora control
  • iPod/iPhone Passenger Control Mode
  • Bluetooth® Wireless Technology compatible (KCE-400BT or KCE-250BT required)
Audio Features:
  • Head Unit Power Pack Ready (KTP-445 required)
  • 3 pre-outs (4V)
  • Built-in 18W RMS x 4 amplifier (at CEA-2006 Power Ratings)
  • 3 band parametric EQ
Control/Display Features:
  • 1-line LCD display
  • Steering wheel remote ready
Availability – March
Minimum Advertised Price - $199.95

CDA-122 – CD Receiver

Connectivity Features:
  • USB Connection for iPod®
  • “Made for iPod and iPhone®”
  • Front USB and front 3.5mm input
  • iPhone Pandora control
  • iPod/iPhone Passenger Control Mode
Audio Features:
  • Head Unit Power Pack Ready (KTP-445 required)
  • 1 pre-out
  • Built-in 18W RMS x 4 amplifier (at CEA-2006 Power Ratings)
  • 3 band parametric EQ
Control/Display Features:
  • 1-line LCD display
Availability – March
Minimum Advertised Price - $159.95

iDA-X305S Digital Media Receiver

Connectivity Features:
  • USB Connection for iPod® (cable included)
  • “Made for iPod and iPhone®”
  • USB support for mass storage drives
  • Satellite Radio Ready (separate adapters and subscription required)
  • HD Radio™ Ready with iTunes® Tagging and multicasting (TUA-T550HD required)
  • Bluetooth® Wireless Technology compatible (KCE-400BT or KCE-250BT required)
Audio Features:
  • 24-bit Burr Brown DAC
  • Head Unit Power Pack Ready (KTP-445 required)
  • 3 pre-outs
  • Built-in 18W RMS x 4 amplifier (at CEA-2006 Power Ratings)
Control/Display Features:
  • iPod Percentage Search and Alphabet Search
  • Quick Search
  • 2.2-inch LCD display
  • Blue/red dual illumination
  • Steering wheel remote ready
  • Remote control included
Availability – Now
Minimum Advertised Price - $349.95

About Alpine Electronics
Alpine Electronics is an automotive electronics manufacturer that provides consumers and leading auto makers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies.

Alpine’s R&D and manufacturing facilities in Japan, China, Europe and North America ensure that all products address the real world requirements of drivers in each market. The company is committed to developing safe, comfortable and eco-friendly automotive electronics products.

For more information about Alpine Electronics, visit www.alpine.com. For more information about Alpine’s aftermarket products, visit www.alpine-usa.com.

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Downloadable Content
(Password protected - contact Alpine for access)

Low Resolution
CDE-122 (1)  |  CDE-123 (1)  |  INA-W910 (1)  |  iDA-X305S (1)

High Resolution
CDE-122 (1)  |  CDE-123 (1)  |  INA-W910 (1)  |  iDA-X305S (1)



Notice: Product information is based upon current information at the time of writing, but cannot be guaranteed. All designs, features, specifications and delivery dates are subject to change without notice.

Alpine Media Contact(s):

Alpine Electronics of America, Inc.
AlpinePressRoom@alpine-usa.com