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ALPINE TEAMS UP WITH FAR EAST MOVEMENT ON “LOWRIDIN’ ” MUSIC VIDEO

Back April 6, 2009

Alpine Electronics of America, Inc., the industry-leading manufacturer of automotive mobile media solutions, collaborated with Los Angeles-based hip hop group The Far East Movement on the band’s new music video for its hit single “Lowridin’.” The video, which highlights the intersection of car culture and hip hop, prominently features three of Alpine’s renowned custom demo vehicles, the IMPRINT RLS, Sinister Six and BMW X5 Ultimate Listening Machine.

The IMPRINT RLS, which began as a Mercedes Benz R500, is pure eye candy, with an elegant, sleek design and rich cherry cola hue. The Sinister Six, based on a BMW 645 convertible, features a stealthy appearance, with a low, mean body and dark airbrush paintwork. The BMW X5 Ultimate Listening Machine boasts an aggressive external silhouette and head-turning custom airbrush artwork. All three demo vehicles house state-of-the-art Alpine sound systems, and were designed and built by Alpine’s in-house Advanced Application R&D team.

“Lowridin’ ” is Far East Movement’s first major radio single off of their sophomore album, “Animal.” The song has been featured on Los Angeles hip hop radio station Power 106 and other stations nationwide. The video was produced by Iron Brothers Entertainment.

Far East Movement and Alpine also partnered last year for Alpine’s Customer Appreciation Day, where the group performed for Alpine customers.

To view the “Lowridin’ ” music video, visit www.fareastmovement.com

Notice: Product information is based upon current information at the time of writing, but cannot be guaranteed. All designs, features, specifications and delivery dates are subject to change without notice.

Alpine Media Contact(s):

Alpine Electronics of America, Inc.
AlpinePressRoom@alpine-usa.com