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ALPINE ELECTRONICS SHIPS NEW PND-K3msn PORTABLE NAVIGATION UNIT

Back March 17, 2009

New Enhanced Model Offers MSN Direct Content, Services at Aggressive Price Point

TORRANCE, Calif., March 17, 2009 – Alpine Electronics of America, Inc., the industry-leading manufacturer of automotive mobile media solutions, today announced that its PND-K3msn portable navigation system with MSN® Direct is now shipping. The new PND-K3msn enhances the navigation experience on the road by delivering useful information like traffic and weather updates into the car, allowing drivers to make more informed decisions to help them get to their destinations.

With the PND-K3msn, consumers will receive a free three-month subscription to MSN Direct’s continuously updated Smart Traffic information, weather reports, gas prices, movie times, news and alerts, local event information and stock prices (some services available only in select cities where coverage exists). MSN Direct has wireless coverage in 134 metropolitan areas in the U.S. and Canada.

The MSN Direct content is displayed on the PND-K3msn using Alpine’s own graphical user interface (GUI), allowing the content to be delivered in a user-friendly format. For example, MSN Direct delivers current local gas prices to the PND-K3msn, enabling users to sort this data by price and adjust their current route to arrive at the station with the lowest gas price. A user can also utilize MSN Direct to search for movie times via movie title or theater and sort the results by distance or access additional information about the movie, such as a list of actors and critics’ ratings. Additionally, stock information can be customized to match the user’s portfolio, allowing for easy tracking throughout the day.

MSN Direct’s “Send to GPS” feature lets users find addresses, business listings and other locations on Live Search Maps at www.maps.live.com and wirelessly send the information directly to the PND-K3msn from the comfort of their home or office PC. This feature eliminates the hassle of having to re-enter or search for the same location again on the device while in the vehicle. The chosen locations appear on the PND-K3msn in a “Received Locations” menu.

“The PND-K3msn is a powerful navigation unit on its own,” said Stephen Witt, vice president, marketing, Alpine Electronics. “By adding MSN Direct content, drivers are able to get the up-to-date information they need and want easily at their fingertips.”

“The PND-K3msn combines Alpine’s well-known heritage and reputation in high-performance in-vehicle navigation with MSN Direct’s comprehensive set of location-based services,” said Joe Coco, product unit manager of MSN Direct at Microsoft Corporation. “The combination helps consumers save time and money during their daily commute, family vacation or business travel.”

In addition to the extra convenience of MSN Direct, the PND-K3msn’s innovative OnPoint™ Advanced GPS Positioning ensures the moving vehicle stays accurately positioned on the map even in areas where it’s difficult to receive GPS reception, such as in a tunnel, around tall buildings or under heavy foliage. OnPoint simultaneously uses three technologies – satellite-linked positioning data, solid-state gyro sensor technology (to determine the vehicle’s direction) and accelerometer technology (to gauge the vehicle’s speed) – to supply this continuous coverage.

The PND-K3msn offers a full set of features, including:

  • Text-to-speech announcements of turn-by-turn driving instructions and street names
  • Assistive mapping visuals that offer essential driving information, such as Highway Junction View (which indicates the correct side to use at a junction split) and One-Way Street Icons for clear notification of one-way streets
  • 6 million unique Points of Interest (POIs), which include restaurants, hotels, gas stations, movie theaters and grocery stores
  • Preloaded NAVTEQ® maps of the United States and Canada, including Alaska, Hawaii, Puerto Rico and the Virgin Islands
  • Built-in Bluetooth powered by Parrot, for convenient hands-free phone calls when connected to compatible Bluetooth-enabled mobile devices
  • Built-in SD card slot that enables playback of WMA/MP3 music files
  • Built-in loudspeaker that allows voice instructions, music and incoming Bluetooth calls to be heard loud and clear
  • Customizable map and menu color schemes with eight different color options
Along with searching for POIs near their current location, PND-K3msn’s unique “POI Search Along Route” feature enables drivers to look for places that are on the way to their destination. Unlike other GPS units, the PND-K3msn will not direct the driver to a POI that seems close but may have already been passed, or is out of the way from the original, optimal driving route. The unit also offers the opportunity to interface with a vehicle’s existing car audio system, automatically announcing voice-guided driving instructions and incoming phone calls over the vehicle’s speakers.

Pricing and Availability
The PND-K3msn portable navigation system is available now for $299.95 at participating authorized Alpine dealers in the U.S. For more information on MSN Direct services and subscription prices, visit www.msndirect.com.

About Alpine Electronics
Alpine Electronics is an automotive electronics manufacturer that supports drivers in over 60 countries and provides the world’s leading auto makers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies.

Alpine’s R&D and manufacturing facilities in Japan, China, Europe and North America ensure that all products address the real world requirements of drivers in each market. The company is committed to developing products that are safe, comfortable and eco-friendly for the automotive environment.

For more information about Alpine Electronics, visit www.alpine.com. For more information about Alpine’s aftermarket products, visit www.alpine-usa.com.

Notice: Product information is based upon current information at the time of writing, but cannot be guaranteed. All designs, features, specifications and delivery dates are subject to change without notice.

Alpine Media Contact(s):

Alpine Electronics of America, Inc.
AlpinePressRoom@alpine-usa.com