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ALPINE ELECTRONICS SHIPS DPR-RDS1 iPOD AND iPHONE FACTORY RADIO INTERFACE

Back August 3, 2009

New Unit Brings High-Quality iPod Connectivity to Factory Car Stereo Systems

TORRANCE, Calif., Aug. 3, 2009 – Many consumers are looking to save money by holding on to their vehicles longer. Keeping those cars updated with the latest technology without breaking the bank is possible with the latest iPod® solution from Alpine Electronics of America, Inc., the industry-leading manufacturer of automotive mobile media solutions. The new DPR-RDS1 Factory Radio Interface for iPod® and iPhone® makes it possible for consumers to play songs from their iPod or iPhone through any factory radio.

The DPR-RDS1 is a small hideaway box that connects to the iPod or iPhone via the supplied iPod cable. The DPR-RDS1 should be professionally installed using a direct connection to the vehicle’s antenna. Once installed, the DPR-RDS1 will play music from the iPod or iPhone through the factory sound system, and this music will be of the same sound quality as a strong FM radio station. Control of the iPod or iPhone music, including searching of playlists, is managed through the iPod or iPhone. If the factory radio is equipped with RDS (Radio Data System) functionality, song, artist and album information will also be displayed on the factory radio’s screen.

“As entertainment in the car has evolved, using an iPod in the car is seen less as a luxury and more as a necessity for consumers today,” said Stephen Witt, vice president, marketing, Alpine Electronics. “Buying a new system to get iPod integration is just not an option for everyone. We solve that problem, at a minimal cost, while still delivering high-quality sound with the new DPR-RDS1 interface.”

The DPR-RDS1 meets the specifications for “Made for iPod” and “Works with iPhone” compatibility. It supports both 12-volt and 5-volt charging and is compatible with the following iPod and iPhone units: second- and third-generation iPhones; first- and second-generation iPod Touch; first- through fourth-generation iPod Nano; first- and second-generation iPod Classic and fifth-generation iPod Video.

Pricing and Availability
The DPR-RDS1 Factory Radio Interface for iPod and iPhone is available for $120 SRI at authorized Alpine dealers. To find a retailer, visit the Dealer Locator section at www.alpine-usa.com.

About Alpine Electronics
Alpine Electronics is an automotive electronics manufacturer that supports drivers in over 60 countries and provides the world’s leading auto makers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies.

Alpine’s R&D and manufacturing facilities in Japan, China, Europe and North America ensure that all products address the real world requirements of drivers in each market. The company is committed to developing products that are safe, comfortable and eco-friendly for the automotive environment.

For more information about Alpine Electronics, visit www.alpine.com. For more information about Alpine’s aftermarket products, visit www.alpine-usa.com

Reach us on:
Twitter: http://twitter.com/alpineusa
Facebook: http://www.facebook.com/AlpineElectronics

Notice: Product information is based upon current information at the time of writing, but cannot be guaranteed. All designs, features, specifications and delivery dates are subject to change without notice.

Alpine Media Contact(s):

Alpine Electronics of America, Inc.
AlpinePressRoom@alpine-usa.com