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ALPINE’S ‘ROCK THE DASH’ MUSIC CONTEST GAINS MOMENTUM

Back February 26, 2008

Contest for Musicians to Gain Exposure, Win Alpine Prizes Ends March 31

TORRANCE, Calif., Feb. 26, 2008 – Alpine Electronics of America, Inc., the industry-leading manufacturer of automotive mobile media solutions, today announced its “Rock the Dash™” music contest at www.RocktheDash.com is gaining momentum among emerging music artists.

With the competition leader board changing almost daily since the contest launched in January, artists are encouraged to participate and fans urged to vote for their favorite artists before the contest ends on March 31, 2008. The competition gives participants widespread exposure and a chance to win a full Alpine in-vehicle sound system and other prizes totaling more than $18,000. “Rock the Dash” is part of the launch of Alpine’s new eX-10 Advanced iPod® Controller with Bluetooth, an easy plug-and-play solution for consumers who want both their iPod music and Bluetooth hands-free calling in the car.

“Rock the Dash” is an online contest that invites up-and-coming musicians and bands of all genres from the U.S. and Canada to upload up to five original songs to the “Rock the Dash” site at www.RocktheDash.com. Fans check out the music and vote for their favorite songs. The talent ranked no. 1 at the end of the contest will be awarded a complete car stereo system; four second-place prizes will also be awarded.

To date, entrants include a wide variety of talented musicians across all genres, from rock to hip-hop, alternative to country. Contest participants are mobilizing their fan bases via Myspace, online banners and other grassroots methods, asking fans to cast daily votes and making this a truly voter-controlled contest.

As of Feb. 25, the top 10 artists are:

  1. Program the Dead
  2. Kiss Kiss
  3. The Skyler & King Band
  4. Feature Presentation
  5. Hazard Los Angeles
  6. C R O S S
  7. Happy Music for Happy People
  8. Ali Taylor
  9. Mystary
  10. Tie Down Teddy Roosevelt

Contest Prizes
One grand prize “Rock the Dash System” will be awarded to the winning artist. If a band is a grand-prize winner, each band member (up to five) will receive a system. The 1,600-watt system consists of:
  • (1) iDA-X100 in-dash iPod Digital Media Receiver
  • (1) SPR-13S 5.25-inch component 2-way speaker
  • (1) SPR-17S 6.5-inch coaxial 2-way speaker
  • (1) PDX-4.150 4/3/2 channel Power Density Digital Amplifier
  • (1) PDX-1.1000 mono Power Density Digital Amplifier
  • (2) SWR-1042D 10-inch subwoofer

Alpine also will award four second-place prizes. Each second-place winner will receive an Alpine eX-10 Advanced iPod Controller with Bluetooth (SRI $230). If any of the second-prize winners is a band, each band member (up to five) will receive one eX-10.

Please visit www.RocktheDash.com for complete contest rules and more information.

eX-10 Advanced iPod Controller with Bluetooth
The eX-10 is a plug-and-play device for integrated iPod playback and Bluetooth connectivity that works with any vehicle’s radio and does not require permanent installation. It consists of a dash top-display unit with a bright 2.4-inch color TFT display, a remote control and a power module that plugs into the vehicle’s cigarette lighter.

The device connects to any iPod with a dock connector via Alpine’s own KCE-422i Full Speed™ Connection for iPod cable (included). The iPod music is played back through the car’s sound system via the FM transmitter or line output jack.

The eX-10 can also control a Bluetooth-enabled phone, allowing for a hands-free conversation to be played through the car’s speakers. Phone features such as “Phonebook List,” “Missed Calls,” “Received Calls” and “Dialed Calls” are accessible through the eX-10 and displayed on the unit’s screen.

About Alpine Electronics
Alpine Electronics is a global supplier of automotive mobile media solutions including audio, video, satellite-linked navigation and portable device connectivity systems for original equipment and aftermarket applications. Alpine is at the forefront of vehicle entertainment and information system innovation, with many first-to-market technologies such as portable navigation that docks into an in-dash unit, iPod® integration, full-range digital amplification and automated acoustical correction sound systems.

With manufacturing and R&D facilities in Japan, China, Europe and North America, and more than 1,600 global patents, Alpine’s premium sound systems and user-friendly navigation products combine the latest in advanced technology with an enhanced user experience.

Alpine is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world’s premier manufacturers of electronic components for computer, communications and car electronics equipment. Visit www.alpine-usa.com to learn more about Alpine products or to find an authorized retailer.

Notice: Product information is based upon current information at the time of writing, but cannot be guaranteed. All designs, features, specifications and delivery dates are subject to change without notice.

Alpine Media Contact(s):

Alpine Electronics of America, Inc.
AlpinePressRoom@alpine-usa.com