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ALPINE CELEBRATES 30TH ANNIVERSARY WITH CUSTOMER APPRECIATION EVENT

Back August 25, 2008

Private Block Party Included Car Show Featuring Customer Rides, Live Music Stage

TORRANCE, Calif., Aug. 25, 2008 – Alpine Electronics of America, Inc., the industry-leading manufacturer of automotive mobile media solutions, threw a private outdoor block party on Saturday, Aug. 23, to celebrate its 30th year in the United States and to thank its most enthusiastic aftermarket customers. The event was held at Alpine’s U.S. headquarters in Torrance, Calif.

The crowd soaked up the southern California sun at the invitation-only soiree. In addition to showing off and checking out each others’ Alpine-equipped vehicles in the Car Show area, attendees were treated to live music throughout the day by bands from Alpine’s recent “Rock the Dash” online music contest. The party also had an assortment of games and activities, including a golf simulator, dunk tank and rock climbing wall, as well as raffles for Alpine products and other prizes. Complimentary food and refreshments kept guests fueled throughout the day.

On display were Alpine’s over-the-top demo vehicles, including the award-winning Mini Cooper S “Mini Speedster,” the BMW X5 “Ultimate Listening Machine,” the stealthy BMW “Sinister 6” and this year’s custom sport boat – outfitted with Alpine’s new Marine product line – and GL550 tow vehicle. Also on hand was the 2,000-watt “V-Power Experience,” where participants entered a booth to hear and feel 16 Type-S 12-inch subwoofers running off a single MRP-M2000 V-Power amplifier.

“It was very important to everyone at Alpine that we share our 30th anniversary milestone with our fans,” said Stephen Witt, vice president, marketing, Alpine Electronics. “Their ongoing passion and support have made it possible for us to continue developing and providing relevant products for the U.S. market. We would not be here today without them.”

About Alpine Electronics
Alpine Electronics is a global supplier of automotive mobile media solutions including audio, video, satellite-linked navigation and portable device connectivity systems for original equipment and aftermarket applications. Alpine is at the forefront of vehicle entertainment and information system innovation, with many first-to-market technologies such as portable navigation that docks into an in-dash unit, iPod® integration, full-range digital amplification and automated acoustical correction sound systems.

With manufacturing and R&D facilities in Japan, China, Europe and North America, and more than 1,600 global patents, Alpine’s premium sound systems and user-friendly navigation products combine the latest in advanced technology with an enhanced user experience.

Alpine is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world’s premier manufacturers of electronic components for computer, communications and car electronics equipment. Visit www.alpine-usa.com to learn more about Alpine products or to find an authorized retailer.

Notice: Product information is based upon current information at the time of writing, but cannot be guaranteed. All designs, features, specifications and delivery dates are subject to change without notice.

Alpine Media Contact(s):

Alpine Electronics of America, Inc.
AlpinePressRoom@alpine-usa.com