Alpine Electronics Takes the Music Outside With An In-Cooler Entertainment System

Back January 5, 2017

The PWD-CB1 Alpine ICE features a wireless sound system in a rugged premium cooler

Torrance, Calif. (Jan. 5, 2017) ? Alpine Electronics of America, Inc., manufacturer of premium in-vehicle infotainment systems, is displaying the PWD-CB1 Alpine In-Cooler Entertainment (ICE) system at the 2017 International CES, taking place Jan. 5-8 at the Las Vegas Convention Center.

?Music is a constant part of people?s lives and although our background is with in-vehicle products, we understand the desire to have quality music wherever you are,? said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. ?The PWD-CB1 Alpine ICE lets us share our sound technology expertise with consumers in a setting outside of the car.?

Whether tailgating, camping, or having a blowout by the pool with friends, the PWD-CB1 Alpine ICE provides quality audio entertainment while doubling as a premium, high-capacity Grizzly? cooler. The 180-watt Alpine speaker system is engineered and tuned to deliver rich, intoxicating sound while keeping food and drinks cold for the long haul. The Alpine products are recessed on the front wall and housed in a 3-inch deep enclosure for minimal impact on the cooler?s 56-quart storage capacity.

The Bluetooth® wireless connection provides audio streaming and pairs to a portable device through the illuminated control panel. The side-mounted 3.5-mm aux input is used for a wired connection to a portable device, while the 3.5-mm audio output links multiple PWD-CB1 Alpine ICE systems together for bigger sound. The PWD-CB1 Alpine ICE is powered by the included 16-foot cable that plugs into the vehicle?s 12 volt auxiliary power outlet. Alpine ICE can also auto-detect the vehicle's low battery so the vehicle can be restarted to charge if needed.

Ready for Adventure
The water resistant Alpine components allow the PWD-CB1 Alpine ICE to be used at outdoor activities like boating, fishing, water sports, camping and tailgating. The coated speaker grills are protected against corrosion, and rubber gaskets help keep water away from the control panel, speakers and electronics assemblies. A plastic cover and silicon rubber plugs shield the aux input and audio outputs when not in use. The PWD-CB1 Alpine ICE measures 34? L x 16 ¾? W x 17 7/8? H. Signature Grizzly features include molded-in heavy duty handles, BearClaw? latching system, nylon rope handles with rubber grips, non-slip rubber feet, and a two-inch drain plug.

Suggested Accessories
To take the PWD-CB1 Alpine ICE on the go, Alpine suggests connecting it to the Goal Zero Yeti 400 external battery (sold separately, Alpine also suggests the Mighty Max Plus One Sports Cart with all-terrain wheels (sold separately, for transporting the PWD-CB1 Alpine ICE.

The PWD-CB1 Alpine In-Cooler Entertainment (ICE) system is available now for $1,500, visit for a store locator and approved online retailers.

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Alpine Electronics, Inc. is under license. Grizzly and BearClaw are registered trademarks of Grizzly Coolers LLC. Goal Zero and Yeti are registered trademarks of Goal Zero LLC. Plus One Cart and Mighty Max Cart are registered trademarks of Mighty Max Cart LLC.

About Alpine Electronics
Alpine Electronics is an automotive electronics manufacturer that provides consumers and leading auto makers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies and is committed to developing safe, comfortable and eco-friendly automotive electronics products.

For more information, visit and these social media channels: Facebook:, Instagram:, Twitter:

Downloadable Content
(Password protected - contact Alpine for access)

High Resolution
PWD-CB1-Inside(1)  |  PWD-CB1-Straight(1)

Low Resolution
PWD-CB1-Inside(1)  |  PWD-CB1-Straight(1)

Notice: Product information is based upon current information at the time of writing, but cannot be guaranteed. All designs, features, specifications and delivery dates are subject to change without notice.

Alpine Media Contact(s):

Ann Marie Fortunate
Franco Public Relations Group
313-567-5040 (o) or 586-214-1731 (m)